Why Your Brain Is Sabotaging Your Growth –
and what to do about it
A Closed-Door, 3-Hour Masterclass for Business Owners & Executives — Strictly Limited to 5 Seats
Is Your Business OR Career Performing
At The Level You Really Want It To?
Most business owners are struggling to achieve the business success they want and hoped for when they first started their business.
They look for the next business strategy, the next marketing strategy, the next sales script, the next new product or service, or the next hire. But they ignore or are totally unaware of the real bottleneck.
The Real Prerequisite for Business Success isn’t working harder or necessarily smarter. It’s mastering how your brain processes risk, focus, and decision-making.
My passion lies at the intersection of business skills and neuroscience; by understanding how your brain filters reality, we can move from "crawling" through challenges to "walking" toward extraordinary goals. In over forty years of coaching individuals and working with organisations from SMEs to major international companies, I have found that success is rarely a matter of luck. It is a matter of biology.
Your brain runs on programming laid down over decades — filtering what you notice, what you believe is possible, and which decisions you actually follow through on. Most of it happens without your permission. The good news: what was programmed in can be programmed out.
This is a highly interactive, closed-door session. It is capped strictly at 5 business owners — where we do exactly that.
What We Cover in the 3 Hours...
1. The Filter Running Your Business (20 mins)
How your brain's Reticular Activating System decides what you notice and what you miss entirely — and how to reset it from "problem-spotting" to "opportunity-spotting."
2. The Saboteur vs. The Strategist (30 mins)
Identify the specific self-limiting beliefs quietly running your decisions. You'll leave with a clear, personal audit of the beliefs holding you back — and proof that most of them were never true to begin with.
3. The Reliving Success Protocol (25 mins)
A practical technique to re-anchor the evidence of your own past success, so your brain stops treating achievement as the exception and starts treating it as the pattern.
BRIEF BREAK
4. Thought Interception Techniques (30 mins)
Five proven techniques to catch a self-sabotaging thought before it derails your day — practised live in the room, so you leave already knowing how to use them.
5. Your Big Picture Goal (30 mins)
A structured protocol to set a genuinely ambitious goal — tested against your real values, so it's one you'll actually want when you get there, not one that quietly sabotages itself.
6. The High-Performance Morning (15 mins)
The single daily routine that determines whether everything above sticks — simple, practical, and something you can start the next morning.
What Makes This Different...
- Strictly 5 seats. This isn't a webinar. Everyone in the room gets real time, real feedback, and real attention.
- No generic self-help. Every technique is drawn from 35+ years of direct coaching work with business owners and executives, not recycled motivational content.
- You leave with something built, not just heard. By the end, you'll have your own beliefs audit, your own Big Picture Goal statement, and a set of techniques already practised — not just notes.
- A concise transcript of the content delivered to reduce the need for notetaking
- A free copy of my book, A 7-Day Plan For A Sharper Brain, to take the work further after the session if you wish.
AND No upsell!
Your Investment...
£500 per seat — 5 seats only, per session.
Given the level of personal attention involved, this session sells out fast. If you're serious about breaking through your current ceiling, I'd encourage you to book early.
About Bruce King...
Bruce is a Fellow of the Institute of Directors and a Fellow of the Institute of Sales & Marketing Management. He hosted the Institute of Directors' Pall Mall ‘Double Yours Sales’ Master Class for 21 consecutive years, has spoken at over 500 conferences internationally, and has written several best-selling books including Psycho-Selling (published internationally by BBC Books) and How To Double Your Sales (Financial Times Prentice Hall). His clients over 35+ years have included Barclays, Merrill Lynch and Mercedes-Benz, alongside hundreds of ambitious SME owners.
Ready to Claim One of the 5 Seats?
Available dates:
September 6 2026 – Start time 11 am SOLD OUT
October 14 2026 - Start time 11 am
November 11 2026 Start time 11 am
To book your place...
Email [email protected] with Booking and your chosen date in the subject line OR book via the Contact page.
On receipt of your mail, you will be sent confirmation of your booking and an invoice.
On receipt of your payment, you will receive the joining instructions, and a request for some additional (limited) information.
It's going to be a very enlightening session which could truly change the course of your business and your life!
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