COACHING & MENTORING WITH BRUCE KING
A small number of places - Serious SME business owners only.
If your business is underperforming — and you know it — this is for you...
Not a course. Not a programme. Not a generic coaching framework. Direct, one to one access to 35 years of real-world sales, marketing and business expertise — applied specifically to your situation, your challenges and your goals.
Bruce works only with a small number of clients at any one time. It is how he ensures every client receives his complete attention and genuine commitment to their results.
Bruce works best with:
- Business owners who are serious about growth and genuinely willing to be challenged
- Leaders who want honest, direct advice — not comfortable reassurance
- People who will implement what they learn — not just think about it
- Businesses generating meaningful revenue and ready to perform at a significantly higher level
Bruce does not work well with:
- People looking for someone to validate what they are already doing
- Anyone not prepared to invest seriously in their own growth
- Businesses not yet at a stage where strategic coaching will deliver a clear and measurable return
OPTIONS
OPTION 1 — FREE DISCOVERY CALL
30 Minutes — No Charge — No Obligation
Before anything else — let's talk; it’s important for us both to know we can work well together.
A genuine 30-minute conversation about your business. Bruce will ask direct questions, listen carefully and give you at least one immediately useful insight before the call ends.
You will both know within 30 minutes whether working together makes sense.
Book your free call → [Calendly link]
OPTION 2 — SINGLE STRATEGY SESSION
90 Minutes — £500
One session. No ongoing commitment required.
Bring your single biggest business or sales challenge. Bruce will analyse it, possibly challenge your assumptions, diagnose it, and give you a specific, actionable plan to implement immediately.
A written summary of key actions and recommendations is included after every session.
Ideal for business owners who need direct expert input on one specific challenge — or who want to experience working with Bruce before committing to an ongoing programme.
To book a Strategy Session, email [email protected] with Single Session in the Subject line and your contact details or message him via the Contact page.
OPTION 3 — THE ONE DAY + STRATEGIC PLANNING INTENSIVE
Full Day + Follow Up Session — £2,500
It's a sad fact that 97% of business owners fail to reap the financial rewards and other benefits they hoped for when they first set up their business. They did not plan to fail — they simply failed to develop and implement a Strategic Business Plan. Hope is not a prudent business strategy and Bruce would like to help you become one of the 3% who do achieve their goals. It's never too late.
This one-day Strategic Planning Session is considered by many previous clients to be the most important day they have spent working on their business for years.
Working directly with Bruce — in complete confidence — together you will build a clear, executable strategic plan for your business. Not a theoretical document. A practical roadmap you will actually use.
What the day covers:
- Clarifying your personal and business objectives — what you actually want, not just what sounds good
- An honest assessment of where your business is now versus where it needs to be
- Identifying your current roles and how best to use your time for maximum impact
- Agreeing key strategic objectives that drive you toward your goals
- A full SWOT analysis — strengths, weaknesses, opportunities and threats assessed with complete honesty
- Reviewing your products, services and untapped opportunities
- Sales revenue analysis — where your money actually comes from and where the gaps are
- Identifying your most powerful sales and marketing strategies going forward
- Reviewing your management information systems — are you measuring what matters?
- Building strategic financial models with 1, 3 and 5 year outcomes
- Defining and listing all potential action points
Follow Up Session
- Agreeing the complete Strategic Plan
- Agreeing specific next steps and immediate actions
This session is available to businesses with a minimum annual turnover of £500,000.
Places are strictly limited.
To discuss availability and book, email [email protected] with Strategic Planning in the Subject line and your contact details or message him via the Contact page.
OPTION 4 — MONTHLY COACHING RETAINER - MOST POPULAR OPTION
£1,500 per month — Minimum 3 Month Commitment
Ongoing, direct access to Bruce King as your personal business coach, mentor and strategic advisor.
Two 60-minute Zoom sessions per month. Unlimited email access between sessions. Everything focused entirely on your business, your challenges and your results.
This is not a coaching programme with modules and worksheets. It is a direct, ongoing relationship with one of the UK's most experienced business strategists — available to you consistently as your business grows, faces new challenges and seizes new opportunities.
Every session is built around what is happening in your business right now. No fixed agenda. No generic content. Just direct, honest expertise applied to your specific situation.
Places are strictly limited. To discuss availability and book, email [email protected] with Strategic Planning in the Subject line and your contact details or message him via the Contact page.
OPTION 5
THE EXECUTIVE MINDSET PROTOCOL
You already possess the commercial skills and strategic intelligence required for your role. But elite business strategy cannot be executed with a compromised nervous system.
There is a massive blind spot in traditional leadership development. Business schools and corporate training teach the strategic "software." But they fail to teach you how to manage the "hardware"—how your brain actually processes the extreme, chronic pressure of running a business.
Over years of high-stakes execution, leaders unknowingly build up negative mental habits just to cope with the stress. Eventually, you stop leading from a place of clear, effortless command, and begin relying on sheer willpower and brute force just to survive the quarter.
Standard coaching fails because it treats this as a management theory problem. It is not. It is a mindset and conditioning problem.
THE SOLUTION: REWIRING THE EXECUTIVE MIND
The Executive Mindset Protocol is a private, 12-month program. We do not focus on skills training. We focus on the practical application of neuroscience to your commercial performance.
Through private, 1-on-1 coaching, we identify and rewire the mental habits that are holding you back. We reset your baseline so your default state under extreme pressure returns to absolute clarity, resilience, and rapid decision-making. When your mindset is optimized, your strategic skills run flawlessly.
THE COMMITMENT & DELIVERY
This program is designed for time-poor executives, but it is not a passive exercise.
The Time Commitment: It requires approximately two hours of focused application per month to learn the techniques, plus a commitment to constant, real-time awareness. You must be willing to continuously monitor and intercept your negative thoughts during your actual workday.
Monthly Strategy Review: A private, 1-on-1 Zoom session to audit progress, remove mental blocks, and set targets.
Monthly Intelligence Briefing: A confidential PDF breaking down one specific psychological lever.
Rapid-Deployment Protocols: Short, high-impact mental adjustments that fit into your existing day.
Ongoing Priority Access: Direct access to me for urgent mindset challenges.
THE INVESTMENT
Annual One-Time Payment: £10,000 + VAT (Includes two complimentary months).
Monthly Retainer: £997 + VAT.
For a detailed Prospectus, email your request to [email protected] OR to book a strictly confidential Zoom call, go to: https://calendly.com/bruceking/30min
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