Why Your Brain is Sabotaging Your Business As an SME owner, you’ve possibly reached a point where “working harder” no longer produces the results it used to. You are the final filter for every decision and crisis, yet as you try to scale your business, the information reaching you becomes increasingly distorted. I call this […]
Sales starts again!
And whatever your position, like it or not, everyone in business is in sales. So now would be a good time to remind yourself… WHY PEOPLE BUY People buy for emotional reasons, not logical reasons, although they’ll often create logical reasons to justify their decision. And you’ve done this often. For example, did you ever go out and buy
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Still the best way of filling your sales pipeline…
Still the best way of filling your sales pipeline… In spite of email marketing, SEO, social media, and a mass of other digital and modern prospecting and marketing avenues, COLD CALLING remains at number one on the list for building a sales pipeline of potential customers and increasing sales. Here’s just 5 reasons why (and there’s a
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Letterbox Marketing, because sometimes, the old ways of marketing are still the best
If you sell a product or service B2C to local people, consider this case study and if it might work as well for you too. A new client of mine had been investing, and in fact wasting approximately £550 a week on social media marketing and local advertising. And he’d been doing this for two
Letterbox Marketing, because sometimes, the old ways of marketing are still the best Read More »